Sober + Motivation = Sobervation
Fuel your courage and perseverance on your sobriety journey with our empowering apparel and accessories!
Check Out Our Best Selling Essential Tees
Unleash your inner fashionista with our top-notch unisex tees. Style and comfort in one trendy package.
Top It Off with Purpose – All Hats, All Recovery Styles
Whether you’re shouting your recovery from the rooftops or keeping it close to the chest, there’s a hat here that fits your story. Explore our full range—from bold DTF-printed truckers to classic embroidered dad hats, clean beanies, and laid-back bucket hats. Every piece is made to carry your message with style, comfort, and authenticity.
Find the hat that fits your vibe—and wear your recovery your way.
🔥 Recovery Tees & Layers for Every Season, Mood & Milestone
Whether you're soaking up the sun in a bold essential tee or layering up in a cozy hoodie, this collection is your all-season lineup of recovery gear. From powerful prints to everyday comfort, each piece is made to match your mindset—loud, proud, and rooted in purpose. Whatever stage you're in, there's a fit here for it.
Sterling Silver Recovery Jewelry
Celebrate your journey with beautifully crafted sterling silver jewelry inspired by strength, resilience, and recovery. These timeless designs are perfect symbols of courage, unity, and the commitment to living an empowered, sober life.
🕸️ Sober & Spooky: Celebrate Halloween With Strength & Style
Own your season — sober, strong, and fearlessly you.
The Sober Halloween Collection brings a spirited twist to your recovery journey. From pumpkin-embroidered hats to skull-emblazoned tees, each piece honors your courage while embracing the fun of the season. Whether you’re celebrating at a costume party, handing out candy, or just enjoying a cozy night in, wear your commitment loud and proud. This Halloween, show the world that sobriety is your superpower — no tricks, just treats.
🔥 Fan Favorites: Recovery Designs That Hit Different
From bold streetwear drops to heartfelt sobriety messages, these collections are the ones our community can’t stop wearing. Whether you're drawn to rock star rebellion, daily affirmations, or celebrating your sober family, this is where powerful design meets powerful purpose. Dive into the looks that lead the movement.
Long Sleeve Recovery Tees – Strength You Can Wear
Layer up with meaning. These long sleeve tees feature bold designs and powerful messages to support your sobriety journey—whether you're fresh into recovery or years strong. Made from soft, durable cotton and printed to order, they’re perfect for cooler days, cozy nights, or whenever you need a wearable reminder that you’re doing the work, one day at a time.
Hoodie Season Is Just Around The Corner
Stay warm and trendy with our collection of hoodies and sweatshirts. Embrace your individual style while keeping cozy.
🔥 Oversized. Heavyweight. Recovery.
Level up your hoodie game with our Oversized Heavyweight Collection — built for bold comfort and everyday resilience. Featuring premium fleece, roomy fits, and signature Sobervation designs, these sweatshirts and hoodies deliver both warmth and statement power.
Stickers
Stick it to the ordinary with our vinyl stickers. Add a touch of personality to your life!
Sip With Purpose: Recovery-Inspired Drinkware
Start your day with intention—whether it’s a strong cup of coffee, iced gratitude, or something to keep you grounded through the chaos. Our recovery-themed drinkware collections bring humor, hope, and honesty to every sip. From bold mugs to insulated tumblers, each piece is designed to spark connection, laughter, or simply a reminder that you're not alone.
Coffee Mugs
Sip on inspiration with our range of sober-themed coffee mugs. Morning coffee has never looked this positive and encouraging!
Empowering Sobriety with Style and Purpose
Celebrate Your Journey with Sobervation
At Sobervation, we’re all about embracing the sober lifestyle with confidence, creativity, and connection. Our apparel and accessories are designed to inspire and empower, offering bold designs and motivational messages that resonate with your recovery journey.
Whether you’re taking your first steps in sobriety or celebrating years of success, our collection helps you wear your pride and share your story. From eye-catching graphic tees to meaningful jewelry, Sobervation is here to support and celebrate your path to a healthier, alcohol-free life.
Explore our unique designs, connect with our community, and showcase the strength and positivity that defines your journey. Sobriety is more than a choice—it's a lifestyle worth celebrating.
Stitch Your Story: Embroidered Sobriety Patches
Add a bold, meaningful touch to your gear with our embroidered sobriety patches. Designed to inspire, empower, and represent your journey—each patch lets you wear your recovery with pride. Iron them onto jackets, bags, hats, or anything you carry with you.
Because recovery isn't just something you live—it's something you show up for every day.
Make Your Space a Sanctuary of Sobriety
Bring meaning to your surroundings with home goods designed to reflect your recovery journey. Whether you're looking for inspiring wall art, cozy sherpa blankets, or statement pillows that speak your truth—each piece helps turn your space into a daily reminder of growth, gratitude, and strength.
Visual Affirmations for a Sober Life
From bold posters to empowering flags and canvas prints, our wall art speaks the language of recovery. Whether it’s a daily reminder, a declaration of strength, or a touch of sober humor, each piece is designed to inspire — and belong on walls that mean something.
The Gratitude Collection
Elevate your daily routine with our exclusive selection; each product is a celebration and homage to the spirit of gratitude.
Celebrate Sobriety in Every Corner of Life
Sobriety isn't just something you wear—it's something you live. Explore collections that bring inspiration into your everyday spaces and routines. Whether it's a mug that motivates, a patch that speaks your truth, or a card that marks your milestones, these pieces are designed to support your journey and showcase your pride, one meaningful moment at a time.
Hi, I'm Eric
I'm the founder of Sobervation. I'm a 40-something man who found sobriety on July 11th, 2021.
I always thought I managed my drinking well
but my life was starting to get out of control. I was almost 270 lbs., and I was starting to lose the things that were most important to me: my relationships, my health, and my happiness.
I knew that I needed to make a change
I quit drinking and started journaling and working out every day.
I've lost nearly 100 pounds and I'm in the best shape of my life.
But more importantly, I've finally found peace. I'm no longer controlled by my addiction, and I'm able to live my life to the fullest.
I started Sobervation as a creative outlet.
But the clothes are too cute not to share. And for me, wearing clothing that reminds me of my sobriety is like a badge of honor.
Sobriety has completely changed my life and I hope to inspire others to give it a try.
Life After Last Call: The Podcast with Eric Kramer
Join me as I recover out loud. Interviews with friends and family where I have honest conversations about sobriety and how life has changed since putting down the bottle.
Life After Last Call Ep 12: The Journey of Self-Discovery in Sobriety: More Than Just Not Drinking
Sobriety is about so much more than not drinking — it's a powerful journey of self-discovery, ownership, and transformation. In...
Episode 11: What We Wish We Knew: Early Sobriety Truths
In Episode 11 of Life After Last Call, Eric and Rich return with heartfelt reflections on the early days of...
Episode 10: That Cringeworthy Night We Almost Got Arrested (And Why We Don't Miss It)
From a near-arrest to building a brand rooted in sobriety, Eric and Rich reflect on one wild night that changed...
