Sober + Motivation = Sobervation
Fuel your courage and perseverance on your sobriety journey with our empowering apparel and accessories!
Nope. Not Today.
Reclaim your power with bold, unapologetic style. Our NOPE collection celebrates the strength it takes to set boundaries and say no to what doesn't serve your recovery. Every piece is a statement—a wearable reminder that choosing yourself is always the right choice. Wear your conviction.
Black Label Collection
Crafted for those who understand that recovery is a statement of strength. Our Black Label collection represents the pinnacle of mindful design—elevated streetwear that honors the journey of sobriety with uncompromising quality and intentional aesthetics. Each piece is a symbol of clarity, resilience, and the quiet power of choosing yourself. This is recovery reimagined.
Find Your Fit
Quality apparel designed for comfort and confidence. Choose your style and make every day count.
Meaningful Jewelry
Wear your story close to your heart. Each piece is a daily reminder of your strength, resilience, and the freedom you've earned.
Hi, I'm Eric
I'm the founder of Sobervation. I'm a 40-something man who found sobriety on July 11th, 2021.
I always thought I managed my drinking well
but my life was starting to get out of control. I was almost 270 lbs., and I was starting to lose the things that were most important to me: my relationships, my health, and my happiness.
I knew that I needed to make a change
I quit drinking and started journaling and working out every day.
I've lost nearly 100 pounds and I'm in the best shape of my life.
But more importantly, I've finally found peace. I'm no longer controlled by my addiction, and I'm able to live my life to the fullest.
I started Sobervation as a creative outlet.
But the clothes are too cute not to share. And for me, wearing clothing that reminds me of my sobriety is like a badge of honor.
Sobriety has completely changed my life and I hope to inspire others to give it a try.
