Sobervation isn’t just apparel — it’s recovery in motion. We create bold, stigma-free designs that let you wear your truth, your strength, and your story. Every piece is built to spark pride, start conversations, and remind you (and others) that sobriety is something to celebrate.
🚀 My Story
My name is Eric, and I’ve been sober since July 11, 2021. For years, vodka was my escape, my routine, and my prison. It nearly took everything from me — my health, my peace, my family.
When I chose sobriety, I chose life. I chose to rebuild from rock bottom, one day at a time. That journey wasn’t easy, but it gave me something I never expected: a voice.
Sobervation was born out of that voice — the need to say, “I’m sober, I’m proud, and I’m still here.”
The Just For Today: Rainbow jacket isn’t just a design—it’s a symbol of reconnection, healing, and the first spark of sobriety. Inspired by a splatter painting created during a weekend spent with my daughter after 11 years apart, this piece captures the moment I began to choose life again. Read the full story behind one of Sobervation’s most personal and meaningful designs.
A splatter painting, a weekend of reconnection, and a quiet moment of clarity—this is the powerful story behind the Just For Today: Rainbow jacket. Inspired by a weekend spent with...
From the bold defiance of Amends World Tour to the calm wisdom of Choose Serenity, these are the collections that shaped Sobervation from day one. Each design carries a piece of our story — resilience, humor, strength, and pride in recovery.
These are the favorites we keep coming back to, the ones that lit the fire and built the movement. Explore the collections that started it all and find the pieces that still inspire recovery today.
Sobervation isn’t just about designs — it’s about the journey behind them. On the Life After Last Call podcast, I share real stories from my sobriety, lessons learned, and the laughs (and cringe moments) along the way.
Catch up on past episodes and get to know me better — not just as the founder of Sobervation, but as someone walking the same recovery road as you.
Sobriety is about so much more than not drinking — it's a powerful journey of self-discovery, ownership, and transformation. In...
In Episode 11 of Life After Last Call, Eric and Rich return with heartfelt reflections on the early days of...
From a near-arrest to building a brand rooted in sobriety, Eric and Rich reflect on one wild night that changed...
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